Transaction Summary
- On 12 October 2016 KäuferPortal announced an investment from ProSiebenSat.1 Media SE and General Atlantic
- Each party acquires a 42 percent stake, buying out all non-management shareholders
- All other shares will remain with the company’s founders Robin Behlau and Mario Kohle
- Both of the founders will remain at KäuferPortal in their current functions; Robin Behlau as CEO, Mario Kohle as chairman of the advisory board
Overview of KäuferPortal
- KäuferPortal is the market leading online portal in Germany that connects customers with a vendor network for consulting-intensive products and services for home improvement and financial services
- Matches sellers advertising mostly regionally but offline with buyers researching online
- KäuferPortal helps consumers obtain and compare offers from regional companies before making a major purchase
- Received more than 1.2 million customer requests in the last 12 months
- Strong financial performance and ongoing profitability
- The top 10 product categories account for majority of revenues and are all profitable
- Founded in 2008 and headquartered in Berlin, Germany
NOAH Advisors’ Role
- NOAH Advisors acted as an exclusive financial advisor to KäuferPortal and its shareholders
- NOAH Advisors worked closely with Käuferportal for around a year, exploring a number of strategic options to position the company for the next phase in its growth story
- Chairman Mario Kohle presented at NOAH Conference London main stage in November 2015
- CEOs of over 70% of Europe’s largest Internet exits in the last years have presented on the NOAH stage at some point